PUMA SOCIAL GUIDE

Designed a series of pocket guides for Puma Social Club, a themed bar concept based on the idea of “Night Athletes”.
The project transformed local nightlife information into a compact editorial system, using layouts, color coding, and iconography to organize and map locations across São Paulo and Rio de Janeiro.

CLIENT

Puma

ROLE

Editorial Design
Information Design
Visual System

Created by Juliana Lucato

All rights reserved, 2026

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